The Muse: Herb Lubalin

Herb Lubalin is and always will be my #1 inspiration. I was first introduced to his work at a college course. We were assigned to do a presentation based on your favorite designer. After some research his work just stunned me, the use of typography and the bold style. Till this day his work remains timeless and hard to top.

Even thought I wasn’t able to appreciate his work while he was still alive, I was able to purchase his entire magazine collection, Avant Garde. It gave me a better understanding of his work direction which continues to be my everyday inspiration.


Who is your favorite designer?


Looking for inspiration…

As a designer I always find myself looking for inspiration, as an artist you must stay on top of all trends and everything that is new and going on around you. I have always thought that, when you’re in the creative feel and don’t update your art with the latest styles, trends however you call it, eventually your time will pass.  The world is constantly evolving and so should your creativity.

Below are some pins that inspired me tonight. As i began to pull these for the post, i felt some sort of excitement; the thing is that I’m looking to turn my creativity into something innovative. We can get lots of inspiration but when all this inspiration comes together to create your own masterpiece, that is when you define yourself as an artist, and hopefully determine your style in someway, and today that is what I find myself doing…

What inspires you?







None of the images above are owned by me. Images Credit: Pinterest

How to keep things minimal?

In the process of minimal design, we might agree that the less copy the better; What do you do when that is not the case. I find what works for me is overlapping text or just turning some elements upside down to keep it fun. Mixing big and small elements is the key. Find what needs to be emphasized and what can be put on a box per say. The use of cool & interesting fonts can help small text stand out.

Color plays a major role in design; Know where to use dominant colors that caught your eye. It can be the mix of small elements with colors that draw attention, and big elements with soft colors that fall in the background.

I was able to put these designs together in less than a day. I’ve been working from a office with no windows which I call the “black whole”. I couldn’t find any inspiration in that space, so I had to step out near the windows to find inspiration. It’s been so long since I had the chance to work on new projects since I’ve been finalizing some past work, so this was definitely an exciting project to begin working on.

Tell me, how do you keep your style minimal?

Icon Credit: Flat Icon

Blush Tones + Bold Letters

This is one of my latest favorite pieces. I completely enjoyed the process of creation. Approximate time was 2 HRS including image research. What inspired this design? I would say Pinterest and instagram fashion profiles. Lately I’ve been obsessed with big letters and photography. I try to keep the copy short and sometimes is a hustle convincing a client. Is sort of like choosing fabulous design over information. I believe there’s always ways to find that perfect balance, from my experience people don’t want to be overwhelmed with text, for that reason my goal is to create interesting pieces that’ll your eye will be naturally drawn to.

Fun fact: I was listening to Enrique Iglesias first album while drafting this…  Love songs kind of tone (so not me)… isn’t that funny? I usually try to go for the runway,  or techno songs to get me inspired, but for some reason Enrique worked just fine haha. 

What are your current trend obsessions? 

GB Project Collab.

Black + White & Pop of Color

My current obsession: Black & white photography, and the mix of a strong color to bring it to life. You would see a lot of images like this on my dropbox, I love fashion and the combination of graphic elements emerging together. A classic yet avant-garde combination.


Photo Cred: Pinterest

What is your current favorite design or photography trend?

Trust your intuition, it’ll take you where you want to be.

Happy to report I’ve gained tremendous experience using… Funny thing is now I realize I set up my blog in the .com site ha! Today was a cool day at work. A full time job gives you the security of having stable income, but not so much freedom. I never really wanted the 5-9 life, I don’t think that’s the direction I’m going. But I do know that at this very moment I’m at the right place. As mentioned on my previous post, life is about connecting the dots and this is one I’m happy to fulfill. There are a couple ideas running through my mind lately. One of them is starting my own business, but how does one get there? Since graduation I’ve managed to have a successful career and expand my knowledge in Web Design & Web Development, basically creating a second career for myself. There are some things in life you just know. You don’t have to be the best student at class, or get all A’s. When you’re good at something and you do it with passion, everything flows… Money, happiness, fulfillment.

Is the way I feel about starting a business, I know I have the ability and the power within me to make it happen, it’s just a matter of taking the next step. With this blog I want to share part of that process. Tonight out of all nights I strongly felt about writing something about my plans and ambitions. I’d love to create a fun inspiring blog, that serves as motivation to others that are in the same situation; Well let’s not call it situation, is a phase of life, a phase where one gets ready to take that next step. It’s a matter of trusting your intuition and making it happen.

I hope that soon I can share more of this exciting idea that’s been on my mind for the last 8 months. If something has been in your mind for that long you have to do something about it. That’s the universe taking you in the direction where you want to be. 

Thank you for the taking the time to read, and I hope I’ve inspired you with this post in some way. It is only the begining…

Xx, Erika.