Below are some cool iPhone shots I was able to capture in the past couple of months. There’s always something cool to shoot in these New York City streets. Lately I’ve been thinking about creating a separate page to share more photography, maybe I will do so in the upcoming months, stay tuned… 🙂
This campaign was created during summer ’15 while I was working with a retail store. My inspiration for this project was attitude with a badass combination. The picture alone made the whole campaign; Just playing with small elements and neon colors made the message pop-up even more. The trend at that moment were geometric elements. I’m still all about that trend but more about emphasizing letters over elements.
The following post has to be one of my favorite projects of all my career so far. When I first graduated from college I knew I was a designer and It was something that I was naturally driven to, but when I began looking for jobs is when I truly found what I wanted to be a part of, and this was fashion editorial design. Luckily some years later I was lucky to be a part of a rebrand projects of a New York footwear brand. My inspiration for this project was editorial, urban street style with a touch of bold elements. My favorite color pattern has always been black + white with a pop of color. I think it’s timeless and fun.
What field of design do you like to be involved on?
This is one of my latest favorite pieces. I completely enjoyed the process of creation. Approximate time was 2 HRS including image research. What inspired this design? I would say Pinterest and instagram fashion profiles. Lately I’ve been obsessed with big letters and photography. I try to keep the copy short and sometimes is a hustle convincing a client. Is sort of like choosing fabulous design over information. I believe there’s always ways to find that perfect balance, from my experience people don’t want to be overwhelmed with text, for that reason my goal is to create interesting pieces that’ll your eye will be naturally drawn to.
Fun fact: I was listening to Enrique Iglesias first album while drafting this… Love songs kind of tone (so not me)… isn’t that funny? I usually try to go for the runway, or techno songs to get me inspired, but for some reason Enrique worked just fine haha.
My current obsession: Black & white photography, and the mix of a strong color to bring it to life. You would see a lot of images like this on my dropbox, I love fashion and the combination of graphic elements emerging together. A classic yet avant-garde combination.
Photo Cred: Pinterest
What is your current favorite design or photography trend?