#tbt Gentle Monster X Monocle Order Digital Campaign

This campaign was created during summer ’15 while I was working with a retail store. My inspiration for this project was attitude with a badass combination. The picture alone made the whole campaign; Just playing with small elements and neon colors made the message pop-up even more. The trend at that moment were geometric elements. I’m still all about that trend but more about emphasizing letters over elements.

 

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gentle monster digital campaign - erika otavalo

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Blush Tones + Bold Letters


This is one of my latest favorite pieces. I completely enjoyed the process of creation. Approximate time was 2 HRS including image research. What inspired this design? I would say Pinterest and instagram fashion profiles. Lately I’ve been obsessed with big letters and photography. I try to keep the copy short and sometimes is a hustle convincing a client. Is sort of like choosing fabulous design over information. I believe there’s always ways to find that perfect balance, from my experience people don’t want to be overwhelmed with text, for that reason my goal is to create interesting pieces that’ll your eye will be naturally drawn to.

Fun fact: I was listening to Enrique Iglesias first album while drafting this…  Love songs kind of tone (so not me)… isn’t that funny? I usually try to go for the runway,  or techno songs to get me inspired, but for some reason Enrique worked just fine haha. 

What are your current trend obsessions? 

GB Project Collab.

Black + White & Pop of Color

My current obsession:Ā Black &Ā white photography, and the mix of a strong color to bring it to life. You would see a lot of images like thisĀ on my dropbox, I love fashion and the combination of graphic elementsĀ emerging together. A classic yet avant-garde combination.

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Photo Cred: Pinterest

What is your current favorite design or photography trend?