The Muse: Herb Lubalin

Herb Lubalin is and always will be my #1 inspiration. I was first introduced to his work at a college course. We were assigned to do a presentation based on your favorite designer. After some research his work just stunned me, the use of typography and the bold style. Till this day his work remains timeless and hard to top.

Even thought I wasn’t able to appreciate his work while he was still alive, I was able to purchase his entire magazine collection, Avant Garde. It gave me a better understanding of his work direction which continues to be my everyday inspiration.

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Who is your favorite designer?

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Blush Tones + Bold Letters


This is one of my latest favorite pieces. I completely enjoyed the process of creation. Approximate time was 2 HRS including image research. What inspired this design? I would say Pinterest and instagram fashion profiles. Lately I’ve been obsessed with big letters and photography. I try to keep the copy short and sometimes is a hustle convincing a client. Is sort of like choosing fabulous design over information. I believe there’s always ways to find that perfect balance, from my experience people don’t want to be overwhelmed with text, for that reason my goal is to create interesting pieces that’ll your eye will be naturally drawn to.

Fun fact: I was listening to Enrique Iglesias first album while drafting this…  Love songs kind of tone (so not me)… isn’t that funny? I usually try to go for the runway,  or techno songs to get me inspired, but for some reason Enrique worked just fine haha. 

What are your current trend obsessions? 

GB Project Collab.