Fashion + Branding (Part II)

Product branding, photo credit @LFL_Official Instagram.

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Blush Tones + Bold Letters


This is one of my latest favorite pieces. I completely enjoyed the process of creation. Approximate time was 2 HRS including image research. What inspired this design? I would say Pinterest and instagram fashion profiles. Lately I’ve been obsessed with big letters and photography. I try to keep the copy short and sometimes is a hustle convincing a client. Is sort of like choosing fabulous design over information. I believe there’s always ways to find that perfect balance, from my experience people don’t want to be overwhelmed with text, for that reason my goal is to create interesting pieces that’ll your eye will be naturally drawn to.

Fun fact: I was listening to Enrique Iglesias first album while drafting this…  Love songs kind of tone (so not me)… isn’t that funny? I usually try to go for the runway,  or techno songs to get me inspired, but for some reason Enrique worked just fine haha. 

What are your current trend obsessions? 

GB Project Collab.